Natuzzi Launches Consumer Rebate

October 4, 2010  by in UnCategorized   

By Home Furnishings Business in Leather Upholstery on October 5, 2010

Leather upholstery vendor Natuzzi Editions will launch its first consumer rebate program this fall.

Shoppers for leather upholstery will eligible to receive a $100 mail-in rebate with their minimum purchase of $2,010 of Natuzzi Editions product at retail, the first ever promotion of its kind from Natuzzi. The inaugural Natuzzi Editions 2010 National Rebate Program was created to support retail sales and dealer advertising in the U.S. and Canada for purchases made from Nov. 1 through Nov. 15.
 
In addition to supplying the cash incentive for consumers, Natuzzi will advertise the event nationally in prominent sections of two editions of USA Today on Nov. 3 and Nov. 5, timed to coincide with the U.S. midterm election coverage.
 
"The rebate program gives Natuzzi Editions dealers a unique opportunity to leverage our national advertising efforts in their own markets," said Joe Mussalem, president of Natuzzi Americas. "It's also an excellent way for us to support our retailers by adding weight to the advertising message and helping to drive traffic to their stores.
 
"We are investing to build awareness for the event and the local advertising by our retailers will guide the consumer to Natuzzi products at the point of purchase. The initial response from our customers at pre-Market in High Point was very positive and we expect to have a successful effort our first time out."
 
Participating dealers will have access to downloadable advertising, direct mail and other materials for use in local print media and at point of sale, through a dedicated Natuzzi Editions brand advertising support microsite.
 
Dealers should contact their representatives for additional information including consumer eligibility requirements. A branded Natuzzi Editions Visa cash card worth $100 will be mailed to qualifying shoppers within 8 to 10 weeks of rebate mail-ins received by Natuzzi up to March 31, 2011. Proof of delivery is required.