NHFA, Impact Consulting Negotiate Market Intelligence Access at High Point Market

October 2, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 3, 2010

The National Home Furnishings Association and Impact Consulting Services are offering a special benefit to NHFA members during High Point Furniture Market.

During the Oct. 16-21 market only, Impact will offer NHFA member retailers a one-time, no-cost access to their overall market share (all product categories) for one market via Impact Consulting's industry portal, FurnitureCore.com.

"NHFA is pleased to be working with Impact Consulting to offer this valuable information to members," said NHFA Executive Vice President Steve DeHaan.

Current NHFA members, upon visiting the Retailer Resource Center, may receive pre-printed cards and go to the Impact Consulting booth (Space 527) for their Market Share calculation.

"In about half an hour, members will be armed with their individual market share for quarter twp and the potential of receiving quarter three after market--all while they grab a cup of coffee," said Impact Consulting Services President Bob George. "A fundamental piece of market intelligence every retailer needs is market share. Knowing your market penetration each quarter, ideally down to a product category level, takes the economy out of the picture and addresses the core question, 'Are you getting yours?' We look forward to empowering current NHFA members with this vital information."