Casual Furniture Assn. Webinar for Retailers

September 29, 2010  by in UnCategorized   

By Home Furnishings Business in Casual Furniture on September 30, 2010

The International Casual Furniture Association has set a webinar to help outdoor furniture retailers discover new ideas for expanding sales.

"Expanding the Market Mix: The Outdoor Kitchen and Other Outdoor Rooms," scheduled for 2-3:30 p.m. EST on Wednesday, Oct. 6, will feature Barbara Templeman and Cheryl Alters Jamison.

Templeman operated her own interior design firm in Minneapolis for eight years before relocating to Santa Fe in 1993. Jamison has made a name for herself as a food and travel author, educator and exterior design entrepreneur. In 2008, she launched an exterior design business, drawing on her experience in outdoor cooking and creating outdoor living spaces. Now she collaborates on design projects with Templeman through a joint venture called insideOUTsantafe.

Their webinar will offer ideas for add-on sales at a variety of price points, including locally-made artisan products, cooking and gardening tools, how-to-books and even furnishings and cooking accessories for children. They also will explain how to maximize opportunities to work with interior/exterior designers, landscape architects, builders and contractors.

The webinar is free to ICFA members and $95 for non-members. Registration is available here.