Jaipur Rugs Wins Design Awards

September 28, 2010  by in UnCategorized   

By Home Furnishings Business in Rugs on September 29, 2010

Atlanta-based Jaipur Rugs recently won two American Graphic Design Awards in publication Graphic Design USA magazine's annual design competition.

The competition spotlights the work of creative professionals from across the country. Jaipur won awards for the design of its 2010 product catalog and press kit, marking the second consecutive year that the company has been awarded this honor for its catalog.
 
Working with New York-based Craft Marketing, Jaipur developed the two printed pieces as part of a larger branding initiative; creating an ongoing series of highly functional tools to effectively communicate the company's brand message to a broad audience encompassing retailers, members of the press and A+D community.

"We're incredibly honored to receive this recognition for our work from such a well-respected design publication," said Jaipur Creative Director Jason Moody. "Beyond showing beautiful representations of our products, the primary goal for this year's catalog was a focus on understanding how our customers actually work--what are the most important things they need to view at a quick glance, how they search through collections, etc. We're looking forward to adding to these pieces with the launch of several exciting interactive tools for our customers in the coming year."
 
The selected pieces are slated to appear in November in the publication's online awards gallery and on newsstands in GD USA's American Graphic Awards Design Annual.