Info Retail Offers High Point Podcasts

September 28, 2010  by in UnCategorized   

By Home Furnishings Business in High Point on September 29, 2010

Info Retail, an agency focusing on control and simplification of buying experiences, will host free podcast recordings Oct.18-20 during High Point Furniture Market.

Available to retailers and exhibitors attending the market, the free opportunity is for five-minute interviews, which will then be available to download at no charge beginning Nov. 4.

"To help business leaders take advantage of the evolving mobile and social media space, Info Retail is proud to offer podcast recording services at High Point Market," said Brooks Ballard, director of marketing for Info Retail, Atlanta. "If you have engaging stories to tell about your business, podcasts are a perfect medium. Podcasts allow marketers to use a human voice and personality to gain the attention and trust of a new breed of savvy, socially enabled buyers."

Podcasts are ideal for the growing use of mobile media devices such as smartphones, noted Forrester Research analyst Sucharita Mulpuru.

"As the mobile channel becomes more embedded in consumers' lives, its strategic role in how companies market themselves to customers, as well as how they sell goods and services to them, is potentially enormous," Mulpuru said.

"Info Retail is offering this service to help capture and share the excitement of High Point Market," Ballard said. "Marketers are welcome to use their podcasts to upload to their Web site, followup with prospects, or for general public relations use."

The Info Retail Radio podcast team will conduct five-minute podcast interviews, Monday-Wednesday (Oct. 18-20) in exhibitor showrooms by appointment. Appointments for podcast interviews may be scheduled here.