MicroD, Surya Rugs Team for Online Presentation

September 28, 2010  by in UnCategorized   

By Home Furnishings Business in Accessories on September 29, 2010

MicroD has formed a strategic alliance with rug and accessories manufacturer Surya for an online furniture shopping initiative.

The collaboration will enable furniture retailers to automatically present consumers with Surya rugs, pillows, throws and fine art packages that have been designer-matched to coordinate with upholstered furniture items viewed by online shoppers. The addition of more than 5,000 Surya products to MicroD's ePreVue online presentation and business intelligence solution aims to provide furniture marketers with breakthrough new online merchandising capabilities that will empower consumers to better design, coordinate, and visualize their own rooms through the convenience of the Internet.

The new solution will be unveiled in the Surya showroom at the Oct. 16-21 High Point Furniture Market with demonstrations of accessory packages coordinated with Klaussner upholstery. The companies also are
working to launch the advanced merchandising solution at La-Z-Boy, Best Home, Craftmaster, England, and other top retailers in the coming months.

"The partnership between Surya and MicroD simplifies the difficult task of coordinating accessories with top selling upholstery items," said Satya Tiwari, president of Surya Inc. "Our talented designers have spent countless hours working with top fabrics to create the perfect accessory packages. With our new merchandised selections and the opportunity to better leverage online showrooms, Surya and MicroD continue a tradition of exceeding customer expectations by helping them to increase margins."

"More and more consumers look to the Internet to streamline their furniture search, these important new merchandising capabilities will give savvy furniture marketers a significant advantage in inspiring consumers over those with traditional online catalogs," said MicroD Senior Vice President Steven McLendon. "Providing consumers with professionally designed and coordinated accessory options saves them time and instills confidence in their purchases. This represents the next-generation of online furniture merchandising and shopping all in one."