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Livingston, Lloyd Join Natuzzi Brand Management Team
September 28,
2010 by in UnCategorized 
By Home Furnishings Business in Executive Changes on September 29, 2010
Leather upholstery vendor Natuzzi Americas has grown its brand management team and added a digital marketing position for more Web-based features for consumers.
Lisa Livingston has joined the company as assistant brand manager; and Shannon Lloyd has come on board in the new position of digital marketing coordinator.
Livingston has a decade of agency and corporate marketing experience. She reports to Robert Malko, vice president of brand management, and replaces Amy Mock, who is leaving the company.
In her new role, Livingston will support senior management's long-term strategy and marketing plans for the Natuzzi Editions and Italsofa brands, including brand strategy as it relates to trade merchandising, advertising and promotions. Additional responsibilities include the execution of marketing initiatives, while contributing to the brands profit, volume and market-share objectives.
Lloyd, who received his BFA in Graphic Design from Appalachian State University and has worked as a freelance Internet and logo designer for the past ten years, reports to Livingston.
Malko said Lloyds responsibilities will center on delivering innovative, effective, efficient digital marketing plans, including websites and digital promotional campaigns. Lloyd will lead the implementation of web-based marketing programs and communications, and work to improve the companys websites in the areas of product presentation, catalog merchandising and onsite search functionality.
"One of our goals as a brand is to jump ahead of the technology curve and to raise the bar, both for the industry and for our customers," said Natuzzi Americas President Joe Mussallem. "Adding this new position will enable us to provide more Web-based features for consumers and improve the consumer experience as we move forward. We will be unveiling the first of these exciting new initiatives to dealers at Market in High Point next month."