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HFI Teams up with Lilly Pulitzer Fashion Label
September 28,
2010 by in UnCategorized 
By Home Furnishings Business in licensing on September 29, 2010
HFI Brands and fashion label Lilly Pulitzer will launch a 200-plus-piece furniture line at the Oct. 16-21 High Point Furniture Market.
Lilly Pulitzer Home will show in Market Square, space 391.
"Ever since Lillys colorful dresses began attracting more attention than her fresh juices, Lillys life went from squeezing fruit to designing fashion," said Britt Albright, creative director for HFI Brands. "The Lilly Pulitzer Home collection promises to deliver Lillys same style, inspired color palette and unique sense of fun to consumers everyday lives."
The new furniture collection from Lilly Pulitzer Home will introduce a blend of clean transitional styling and mid-century classics that offer a full array of designs for the bedroom, dining room and living room spaces. Case goods will feature classic Palm Beach white finishes, along with new crisp mahogany veneers, woven materials and colorful lacquers. An upholstery introduction in Lilly Pulitzer's iconic prints, designed by Lee Jofa, rounds out the collection.
"Lilly Pulitzer is a brand consumers already can't get enough of," said Steve McKee, HFI Brands president and CEO. "Expanding this 'love of Lilly' into the home furnishings space just makes sense, and we are so excited that Lilly Pulitzer has partnered with HFI Brands to make that happen. There will be nothing subtle about this modern celebration of furniture at Lilly Pulitzer Home get ready for a show stopper."
Under HFI Brands, Lilly Pulitzer Home will have access to HFI Brands' full product design and development, marketing and distribution and retail sales functions. Based in Irving, Texas, HFI Brands brings more than 60 combined years of expert brand development and manufacturing-to-retail services for its associated brands. With strategic alliances in Asia through Outlook International, HFI is structured to give brands access to the largest quality control, sourcing and production management network worldwide, delivering exceptional product, quality assurances, and profit potential.
Other brand companies represented by HFI Brands include Hotel Maison, Barclay Butera Lifestyle, and Peoploungers.