W.Schillig Debuts Ultrasuede in High Point

September 27, 2010  by in UnCategorized   

By Home Furnishings Business in Leather Upholstery on September 28, 2010

Contemporary leather upholstery vendor W. Schillig will debut Ultrasuede as a new cover option at High Point Furniture Market, Oct. 16-21.

As an alternative to its quality leathers, W. Schillig is responding to retail partners' requests for a quality fabric cover and bold color selection. The company's showroom is at 220 Elm, space 316.
 
"Our need for a higher end performance fabric makes Ultrasuede a no-brainer," said David Stewart, vice president of sales and operations. "Ultrasuede is a premium cover that meshes well with our premium upholstered product line. It's a bonus to work with a brand that already has broad exposure in the retail stores we are selling."
 
Leather covers represent more than 90 percent of total sales, according to Stewart, but he expects performance fabric sales to grow with the addition of Ultrasuede.
 
W. Schillig will offer the entire collection of 96 Ultrasuede Ambiance colors, which may be specified on any upholstered item. Starting retail price points for Ultrasuede covers are: $1,699 for recliners; $1,999 for sofas; and $3,499 for sectionals.
 
In the showroom, Ultrasuede will be shown on Schillig's best selling items, including "Moon Shadow," a signature pivot sectional, as well as in the company's popular recliner program.