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Whitecraft Partners with Biltmore
September 27,
2010 by in UnCategorized 
By Home Furnishings Business in Casual Furniture on September 28, 2010
Casual furniture manufacturer Whitecraft has signed a licensing agreement to launch an outdoor home furnishings program for Biltmore, the largest U.S. private residence.
South Charleston,S.C.-based Whitecraft will debut two collections inspried by the Asheville, N.C., estate at the Oct. 16-21 High Point Furniture Market.
"Blue Ridge" takes its cues from a more transitional, relaxed feel and will feature tightly woven strands of WickerLoom over curvy, uncluttered silhouettes with woven trim around the table tops and legs. The collection is designed for indoor or protected outdoor use and will include seating and dining options that epitomize elegant living.
"South Terrace," inspired by pieces located in the Winter Garden of Biltmore House, is an all-weather collection crafted with resin molded over an aluminum frame with a Viro synthetic weave, designed specifically for year-round, all-weather outdoor use. This group will have a sophisticated aesthetic with exposed bamboo-inspired legs as well as chair and sofa backs with the unique fretwork designs that add visual interest. South Terrace will include seating and dining options.
"Biltmore is very excited about our new relationship with Whitecraft," said Tim Rosebrock, vice president and general manager of Biltmores Licensing Division. "Outdoor furniture is such a natural extension of our brand, and we felt Whitecrafts ability to convey the Biltmore lifestyle made them a wonderful choice to help us reach and engage consumers."
"Partnering with Biltmore is such an honor," said Bill Herren, director of sales and marketing for Whitecraft. "With the wealth of design inspirations and ideas we are able to glean from Biltmore's rich history, we look forward to creating outdoor collections that are not only beautiful and timeless, but convey the enjoyment of fine country living for which Biltmore is so well known."