HFI Brands Relaunches Peoploungers

September 27, 2010  by in UnCategorized   

By Home Furnishings Business in Motion Upholstery on September 28, 2010

Home furnishings brand development specialist HFI Brands has acquired the rights to Peoploungers brand of lounge chairs, sofas and motion furniture.

Under the new license, HFI Brands will offer Peoploungers its full array of product design and management, product development, strategic marketing, and sales and distribution capabilities. HFI Brands will also reinvent the Peoploungers collection for today's consumer with the idea that "everyone loves to lounge."

"The new approach will encompass all types of lounging for all types of people," said Steve Dinkins, president of Peoploungers. "The new Peoploungers brand is built around the concept that everyone enjoys comfort and style, and there is demand in the market for a more refreshing, fashion-forward style related to all categories of seating.
 
"From the teenagers€™ need for a great gaming chair to the young adult moving into their first apartment, the new Peoploungers collection will appeal to a broad segment of today€™s consumers. The line will fill some important voids in the market while attracting anyone with a need for great design and value."

This October, Peoploungers will introduce more than 200 designs offering a great range of style within its comfort seating and accent furniture options. The new product offering will include recliners, home theater seating, stationary leather, sleep sofas, a collection of slip covered upholstery, plus occasional and accent furniture.

"Peoploungers has taken the trends seen in the market and is filling the consumers' needs for lounging for all generations," said Britt Albright, senior vice president of creative for HFI Brands. "The collection will use fresh fabrics, versatile slipcovers, creative patchwork collages and accent pillows to add flavor, color and individual personality to a leather assortment."

Through HFI Brands, Peoploungers has access to a renowned and talented design team, as well as to Outlook International, a source for quality control, sourcing and manufacturing production management worldwide. 

Soon, Peoploungers also will launch a lifestyle-oriented Web site to promote the new brand and to showcase Peoploungers€™ full collection.

HFI Brands has established a strategic alliance with Outlook International, a major Asian quality control, sourcing and production management network. The HFI Brands creative direction and marketing team is located in Dallas, and the operations office is in High Poin. The company also maintains a design/engineering office for full-scale design detail, rendering and material support in Cebu City, Philippines.