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Keynote Launches Mobile E-Commerce Index
September 23,
2010 by in UnCategorized 
By Home Furnishings Business in Retail Technology on September 24, 2010
Keynote Competitive Research announced this week what it calls the first smartphone mobile commerce index.
The Keynote Mobile Commerce Index is a weekly performance ranking of leading and up-and-coming U.S. retail mobile Web sites being accessed using popular wireless device profiles, including the Apple iPhone.
Internet Retailer is featuring the new weekly Index on its site under an exclusive arrangement with Keynote. The new mobile commerce Index underscores the critical issue of mobile site performance and establishes, for the first time, and in a very public way, performance benchmarks across a representative sampling of large and not-so-large mobile Web sites.
Walmart's mobile site led the Index for the week of Sept. 13 with a perfect score of 1,000 points, an average load time of 3.18 seconds and an availability of 99.37 percent.
The Index shows the average response times and success rates for downloading the homepage of selected mobile commerce sites on popular smartphones using Keynotes commercially available mobile performance monitoring solution, Mobile Application Perspective. The response times and success rates are then combined to provide an overall score. The m-commerce sites that appear in the Index were selected to provide a benchmark for companies to compare their mobile site performance against a representative sampling of e-retailers.
To compile the weekly index, Keynote gathers data from across the top US mobile carriers by emulating popular smartphone profiles such as the Apple iPhone, Motorola Droid, and BlackBerry Curve. Each week Keynote calculates the average response time (load time) and reliability (success rate) for each of the sites. Response Time is the average time in seconds it took to download the Web site to the mobile phone. Success Rate is the percentage of time the Web site successfully downloaded the complete content to the mobile phone.