Classic Brands Has New High Point Showroom

September 21, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on September 22, 2010

Mattress vendor Classic Brands will open a new showroom in High Point's International Home Furnishings Center for Fall High Point Furniture Market, Oct. 16-21.

The new 2,400-square-foot space, IHFC M408 near the Main Wing elevators,  will accommodate the company's growing product lines and multi-brand strategy in a more fluid, open layout presentation.

"We wanted a different layout to showcase our products and tell the story of how each of our diversified brands capitalizes on future growth opportunities within the specialty sleep category," said Mike Zippelli, CEO of Classic Brands, Jessup, Md. "We are excited about our new space in the IHFC which improves our overall showroom flow and our visibility within the building."

For High Point Market, the company has redesigned its Space Age brand with an updated logo, a contemporary, brown and tan color palette and the addition of a 12-inch model, the Venture. In the Dormia Memory Foam and Latex lines, new 12-inch models bridge the gap between the 10-inch and 14-inch pillow tops.

The company also is continuing its Internet Program of pieces ranging from $499 to $1,299, addresses Internet channel conflict by giving brick-and-mortar retailers something different to offer on-line shoppers; and retailers do not have to hold the inventory. The program consists of three visco and three latex mattresses, each with no discernable branding on the ticking or label. They come vacuum packed and rolled in a box, so they can ship directly to consumers.