Biltmore Highlights Licensed Goods

September 20, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on September 21, 2010

Biltmore Estate's home licensing division has unveiled several new efforts to showcase its licensed products, including furniture and home furnishings.

Those include a new display in Biltmore's Antler Hill Village in Asheville, N.C., a catalog and an e-commerce Web site. Each iniative is designed to make it easier for consumers to learn about and shop for the many different products Biltmore has to offer.

"We are pleased by the continued growth of the Biltmore For Your Home brand and the success we've had working with our partners to produce exceptional products," said Licensing Division Vice President and General Manager Tim Rosebrock. "These new initiatives are a direct result of the growing consumer demand for more ways to learn about and purchase our products."

Visitors to Biltmore can tour the recently opened Antler Hill Village, which includes the Biltmore Legacy exhibition. This showcase offers visitors the opportunity to learn more about the Vanderbilt Family--the founders of Biltmore--and the Biltmore licensing division.

The Biltmore For Your Home portion of the exhibit includes products from many of the division's licensing partners and hosts demonstrations on decorating and hospitality. There are also computer stations on site where visitors can learn about Biltmore products, locate a retailer in their area and sign up to receive Biltmore e-newsletters.

Another new promotional vehicle is the bi-annually published Biltmore Style catalog, which just released its Fall 2010 edition. The catalog features products from Biltmore's partners that combine classic design, distinctive style and craftsmanship to reflect the heritage of Biltmore. An e-catalog version is available.

Consumers also can purchase Biltmore products, including many of those found in the catalog, from the convenience of their own homes by visiting Biltmore''s recently updated e-commerce Web site.