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Banner Marketing, Klaussner Strengthen Partnership
September 16,
2010 by in UnCategorized 
By Home Furnishings Business in Advertising on September 17, 2010
Banner Marketing has enhanced its partnership with Klaussner Home Furnishings as part of the launch of Klaussner subsidiary Enso Sleep Systems.
Enso Sleep Systems will provide customers with a new line of memory foam mattresses.
"We are very pleased to announce the continued growth of our strategic and valued partnership with Klaussner in 2011," said John Dresel, CEO of Banner Marketing, an integrated marketing and advertising firm based in Spokane, Wash. "We are excited to extend the partnership to work with Enso Sleep Systems, providing a valuable opportunity to help dealers market high quality furniture and bedding to consumers."
Asheboro, N.C.-based Klaussner has worked with Banner Marketing since 2009. Banner Marketing will provide advertising and marketing materials for Enso Sleep Systems, and launch the program at High Point Market in October, along with a continued program for Klaussner. The goal of the partnership is to help dealers promote high quality bedding and home furnishings through strategic advertising solutions and promotion.
"Enso Sleep Systems is a user friendly brand and this program builds on that initiative by putting the marketing resources needed for success at the dealers' fingertips, saving time and money," said Steve Brower, vice president of sales and marketing. "Building upon our current relationship with Banner Marketing makes perfect sense, and we're excited to get started."