Century to Launch Juan Montoya Licensed Line

September 16, 2010  by in UnCategorized   

By Home Furnishings Business in licensing on September 17, 2010

Century Furniture has partnered with interior designer Juan Montoya for a licensed furniture collection set to launch early next year.

Montoya will collaborate with Century to produce a range of pieces embodying his design sensibilities. Century will preview the designs at its New York showroom during the Sept. 22 What's New What€™s Next design event at the New York Design Center. 

The Montoya collection is the first for a new concept at Hickory, N.C.-based Century: Century Icons.

"The vision for Century Icons is to find and work with our industries' greatest design talents, to understand the soul of their work, and then bring that to life through our craftspeople in Hickory," said Alex Shuford, vice president of sales and marketing for Century. "Juan has a distinct viewpoint and we are excited to be able to create pieces that embody his vision for Century."

Montoya's collection for Century will include a mixture of occasional, dining and bedroom furniture in a range of mediums from steel to parchment to exotic woods.

"We want a collection that endures, that reflects my love of noble materials, European craftsmanship, clean lines, and attention to details," Montoya said. "We believe that our new collection, manufactured by such a talented and respected furniture company as Century, will provide the venue to have my vision and design aesthetic faithfully executed."

According to Kerry Glasser, Juan Montoya's licensing agent and president of New York-based Concept Marketing Group who brokered the license, "Leveraging the respective strengths of Mr. Montoya and Century will provide the ultimate consumer with an eclectic decorating experience just as Mr. Montoya€™s area rugs, decorative fabrics and other fine products have accomplished over the years."