Ikea's "Life Improvement Project"

September 15, 2010  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on September 16, 2010

Furniture retail giant Ikea has launched "The Life Improvement Project, a program designed to empower people to improve their lives, and their community.

The national program consists of the Life Improvement Sabbatical Contest, offering one person the opportunity to win a year-long sabbatical (worth $100,000) to improve the lives of others; a series of free Life Improvement Store Seminars for consumers, hosted in Ikea stores across the United States; and a Life Improvement Co-Worker Challenge, giving Ikea employees the opportunity to get further engaged in local community initiatives. The Life Improvement Project Web site has information on these programs.
 
The Life Improvement Project supports the company's new brand platform, The Life Improvement Store, an idea designed to communicate the Ikea's core vision and mission of creating a better everyday life for the many people. This concept is also being introduced to the public via a national ad campaign, "Made By," that commenced on national cable, online and print media, and local broadcast media at the end of August.
 
"As 'The Life Improvement Store,' we deepen our connection with consumers, and provide new opportunities--beyond just our products and services--to support them in life improvement projects at home and beyond," said Leontyne Green, marketing manager for Ikea North America. "We are excited to launch The Life Improvement Project--the Contest, Seminars and Co-Worker Challenge--to really bring this new initiative to life in a tangible way."
 
For more information on The Life Improvement Project, including the Life Improvement Sabbatical Contest and Life Improvement Store Seminars, visit thelifeimprovementproject.com.