Freundel to Lead Theodore Alexander Marketing, Communications

September 14, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on September 15, 2010

High-end furniture manufacturer Theodore Alexander has named Lizzy Freundel to the new position of director of marketing communications and innovation.

The appointment comes as Ho Chi Minh City, Vietnam-based Theodore Alexander prepares to launch a new Web site, and is recognition of the importance of communicating its brand message across new and ever-changing media. This initiative recognizes the importance of the consumer and their use of the various social networking platforms to develop and sustain brand awareness in today's rapidly changing information-based marketing. Part of Theodore Alexander's response is the launch of the online magazine "Theo," featuring guest bloggers, design inspiration and cultural insights.

Freundel, previously director of marketing services, now is responsible for the development and execution of the company's social marketing and online advertising strategies, as well as oversee the operation of marketing services, including internal and external corporate communications. Her responsibilities also involve the training of Theodore Alexander retailers on leveraging social media and online opportunities and exploring communication innovations and technology.

"I am excited about this new opportunity with Theodore Alexander," Freundel said. "The fact that the company not only recognizes the importance of this growing segment of marketing but is also willing to invest in it speaks volumes about its commitment to the brand and the retailers."

CEO Harvey Dondero said: "I have complete confidence that Lizzy will take Theodore Alexander to the next level of innovative marketing with her drive, expertise and determination. With her skills, Theodore Alexander will be on the forefront of social media and online branding."