FurnitureCore
Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Advertisement
[Ad_40_Under_40]

Get the latest industry scoop

Subscribe
rss

Daily News Archive

Brought to you by Home Furnishings Business

Better and Eisen Team up for Better Home Designs

By Home Furnishings Business in sourcing/importing on September 14, 2010

Manny Better and Donald Eisen have teamed up to form Better Home Designs.

The company debuts at October High Point Furniture Market in Showplace 2118 with an initial offering of complete media wall systems, theater/cinema cabinets, ladder bookcase walls and executive home office in American market designs and quality. Better Home also will perform single-order total custom work and produce exclusive designs for customers.

Better Home Designs will source goods from four factories in China to its specifications, which include all wood, no resin, hand-rubbed designer finishes, finished backs, dovetail drawer construction, self-closing drawer guides and other quality details.

The company maintains on-site quality control staff to oversee all aspects of production from order receipt to shipment.

Better has more than 30 years in executive positions in production and wholesale furniture sales. Eisen is a 25-year veteran of high-end furniture retail merchandising; and has six years executive level experience in wholesale distribution and eight years as president of a rep group.

"We have spent almost two years developing and testing product and packaging to maker sure our suppliers can produce to our highest standards," Eisen said. Better Home Designs will focus on high-value, margin-friendly pricing; and limited distribution to provide partners with exclusive distribution without competition from Web sites.

The new company also has a goal of being "pro-retailer and pro-rep," offering strong earnings to reps committed to limited distribution, and sales meetings and store service to grow the business. There will be no "house" accounts, and Better Home Designs will offer containers only at first.

"I am an ex-retailer," Eisen said. "Manny and I understand the needs of the retailer. We will not sell the discount stores. We have target customers that we want to build a relationship with. For the first time we can make commitments that we know will be followed. Better Home Designs will not be the biggest. Our goal is to be the best."

For more information, call 702.256.9001.



Comments are closed.
EMP
Performance Groups
HFB Designer Weekly
HFBSChell I love HFB
HFB Got News
HFB Designer Weekly
LinkedIn