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Spring Air Inks Agreement with China's Largest Mattress Producer, Retailer
September 12,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on September 13, 2010
Bedding vendor Spring Air International has signed a license agreement with Suibao Furniture Groupone of Chinas largest mattress producers and retailersand recently named the countrys Top Brand and Most Valuable Mattress Brand by the Chinese government.
Founded in 1972 and headquartered in eastern Guangzhou, Suibao Group has manufacturing facilities in Shanghai, Tianjing and Hebei in addition to Guangzhou, and operates 1,300 retail outlets in the eastern half of China.
This is one of the most meaningful international partnerships we have ever formed, said Eric Spitzer, senior vice president of Spring Air. The Suibao Group is not only a major force in China in terms of its size, reach, brand power and technological strength, but its also the first bedding manufacturer in China to introduce and distribute to its own base of mattress stores.
Spitzer said the Suibao Group will leverage its significant resources in manufacturing quality and efficiency to make and sell a full line of Spring Air products to its growing base of retail outlets.
We will continue to expand our brand globally, ensuring full participation from our international partners in proliferating the Spring Air name and branded products throughout their countries or regions of distribution, he said.
Our relationship with Spring Air will bring to Chinese customers a new collection of innovative, quality mattress products from a well recognized and respected U.S. brand," said Madam Deng Zhi, Suibao Group CEO and chairwoman. Were very excited to become a member of the Spring Air International family, she said. Its a milestone in our development.
The nearly 40-year-old Suibao Group rose to prominence in China in the 1990s when the company took a leading role in adopting state-of-the-art manufacturing equipment and technologies, expanded its production facilities and introduced its mattress concept stores.
Spring Air is now located in 33 countries.