La-Z-Boy Launches Icovia Space Planner

September 8, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on September 9, 2010

La-Z-Boy Inc. (NYSE: LZB) has launched 20-20 Icovia Inc.'s Virtual Planner for online 3D product configuration, visualization and space planning.

The La-Z-Boy 3D Room Planner is now available to all dealers and consumers, and can be accessed via La-Z-Boy's Web site or its Facebook fan page, where viewers can see video of the 3D Planner in action and designer testimonials.
 
La-Z-Boy customers can now configure their products in all available upholstery, leather and wood finish options and view them from any angle in full 3D. Users can also design the room they are furnishing, changing room size, wall color, floor types, windows, doors, accessories, even realistic lighting that works. Once their design is complete they can post the plan to their Facebook wall for friends to review.
 
"Giving the consumer more control over their design options engages them emotionally, which drastically increases the probability of a sale," said Steve Street, president of Icovia, Londonderry, N.H.
 
With a single click, users can post their designs created within La-Z-Boy's 3D Room Planner to their Facebook wall. The 3D Virtual Planner also can be launched directly from La-Z-Boy's Facebook Fan Page. Users can create, furnish, and share floor plans with their social network, thereby generating additional brand exposure and registered sales leads.
 
"Product configuration, visualization, space planning and social media integration makes the La-Z-Boy 3D Room Planner a powerful tool for our customers and dealers," said Doug Collier, chief marketing officer for La-Z-Boy, Warren, Mich. "The better we can meet and exceed consumers' expectations, the better position we are in to attract and convert them into customers. The Icovia 3D Virtual Planner makes all of this possible and helps La-Z-Boy continue to dramatically increase its brand visibility and interactive capabilities online."

La-Z-Boy plans to continue developing its product line in 3D over the coming months as well as connect the Virtual Planner to its eCommerce platform, allowing customers to purchase items selected and configured with Icovia.