Stanley to Launch European Farmhouse Promotion

September 7, 2010  by in UnCategorized   

By Home Furnishings Business in Social Media on September 8, 2010

Stanley Furniture Co. (NASDAQ: STLY) will launch a "Factory Authorized" sale to introduce the companyʼs new European Farmhouse collection.

Introduced at the April 2010 High Point Furniture Market, Stanley Furnitureʼs European Farmhouse collection is inspired by the bucolic Western European countryside of France, Belgium and the Netherlands.

The promotion commences on Sept. 13 and runs through Sept. 27. During this two week period, participating retailers receive a 10 percent discount on all customer sold orders of the European Farmhouse collection.

"In addition to creating buzz and driving sales, the goal of the promotion is to encourage retailers to floor this pattern in a lifestyle presentation consisting of at least four placements that cover all five of the collectionʼs product categories," said Kevin Bowman, senior vice president of sales and customer service for Stanley.

To support the introduction at the retail level, Stanley Furnitures offers retailers a number of advertising templates that feature images of the European Farmhouse collection as well as options for customization. These include print files for direct mail as well as full and half-page inserts, e-blasts and radio scripts. The company also plans to feature European Farmhouse banner ads and retailer locator functionality on www.stanleyfurniture.com and on its Facebook page.