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Casual Show to Feature "Inspired Exteriors"
September 1,
2010 by in UnCategorized 
By Home Furnishings Business in Business Strategy on September 2, 2010
The International Casual Furniture & Accessories Market has partnered with Luxe Interiors + Design magazine to present "Inspired Exteriors."
The event is a day of educational programming focusing on exterior design and business practices. Set for Friday, Sept. 24, Inspired Exteriors targets landscape designers, architects and interior designers, and takes place during the Sept. 21-24 Casual Market at Chicago's Merchandise Mart.
"Inspired Exteriors is a great way for interior designers, landscape designers and architects to learn more about the new design opportunities that outdoor furnishings provide," said Jaclyn Kotzum, director of marketing, Casual Furnishings Industry, MMPI. "Attendees of Inspired Exteriors will see the newest products and design trends as well as all of the outdoor furnishing resources that The Chicago Merchandise Mart showrooms offer on a daily basis, year-round."
The program includes:
* "Perfect Porches: Designing Welcoming Spaces for Outdoor Living," 10:30 a.m. I Suite 1520, 15th Floor: Savannah College of Art and Design President and Co-Founder Paula Wallace will discuss the history of designing outdoor spaces and porches over the years and across the country. Wallace will illustrate how varied and iconic these American spaces can be and present a wealth of structural appointments and designs. The presentation also will provide practical ways to bring privacy to urban porches, adding chic accents to old-fashioned verandas, and creating coziness to modern environments.
* Inspired Exteriors Panel Discussion and Lunch, 11:30 a.m., Suite 1520, 15th Floor: Led by Luxe Interiors + Design magazine Associate Publisher,Lisa Fraiberg, interior design and landscape design experts will share important information about how they market to clients and work together to design outdoor spaces. Lunch will be available on a first-come, first-served basis. Expert panelists include: Susan Fredman of Susan Fredman Design Group, one of Chicagos most prominent residential interior designers; Tom Ferguson of Tom Ferguson Interiors, a full-service interior design firm; Scott Byron of Scott Byron and Company Landscape Architecture, an award-winning landscape architectural company with more than 27 years of premier architectural landscaping experience; and Michael Schmechtig of Schmechtig Landscape Company, a 23-year-old company serving the finest properties in Chicago and its North Shore and Northwest suburbs.
* Outdoor/Casual Showroom Tours: Following the panel, attendees are welcome to explore the permanent outdoor resources that The Merchandise Mart has to offer year round to landscape designers and architects
Visit the Casual Furniture & Accessories Market Web site, and click on "Register Now" to R.S.V.P. for "Inspired Exteriors" at the Casual Market and the show.