ArrestSalesKillers.org Fights "Crime Wave" of Lost Sales

August 30, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on August 31, 2010 ArrestSalesKillers.org, a retail-industry resource for information on lost sales and revenue-driving opportunities, launched Tuesday.

The new Web site is dedicated to raising awareness of "Sales Killers" and providing retailers the tools needed to minimize lost sales due to walk-away traffic. ArrestSalesKillers.org is sponsored by retail automation vendor Escalate Retail.

ArrestSalesKillers.org identifies and addresses retailers' "most wanted" culprits responsible for as much as $275 billion a year in lost sales, including:
* Out of stocks (AKA: The hit and run shopper)
* Shopping cart abandonment (AKA: The serial offender)
* Mobile competitive shopping (AKA: Armed and dangerous)
* Time-starved shoppers (AKA: The time bandit)

"ArrestSalesKillers.org offers a fresh perspective on serious issues in retailing," said Andrew Gaffney, editor and publisher of Retail TouchPoints. "I find it very interesting how the site frames the fugitives that cause retailers to lose sales and identifies areas where retailers can take better advantage of sales opportunities in every channel. The outdated processes and disconnected sales channels still employed by many retailers are leaving money on the table. This problem is only going to be accelerated with emerging technologies such as mobile and social media."

Retailers can stay apprised of all the latest information on lost sales, profiles of the sales killer culprits and tips for arming their business with the right tools to combat this lost sales at ArrestSalesKillers.org, and by following them on Twitter. The Web site will be updated regularly with new content including white papers, surveys/polls, industry news, visitor commentary, videos and more. ArrestSalesKillers.org outlines the telltale signs that businesses are being hit by walk-away traffic and addresses ways to fortify the relationship between shoppers and retail brands at every turn.