Art Van Furniture Revives Scott Shuptrine Name

August 16, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on August 17, 2010

Art Van Furniture is reviving the Scott Shuptrine Interiors name in eight of its 33 stores to offer its consumers interior design services.

Scott Shuptrine was acquired in 1986 by Art Van Elslander, founder and chairman of Art Van, and other family members. The group shuttered the three stores in 2002. Despite the closings, Art Van Furniture retained the Shuptrine name.

"The Scott Shuptrine name is being revived because it has strong name recognition and high regard,"  Van Elslander said.

The design centers will be available in key stores that target upper-end clients including Warren, Mich., Grand Rapids, Mich., Novi, Mich., Sterling Heights, Mich., Lansing, Mich., Traverse City, Mich., and Petoskey, Mich. Each center will be 4,500 square feet, carry premiere furniture lines and staff two certified interior designers.

Shirley Maddalena, one of Michigan's prominent interior designers has been tapped to head the new venture. Maddalena, of Maddalena Design of Birmingham, Mich., is a certified interior designer with more than 30 years experience.

"Ms. Maddalena will bring an unparalleled level of professionalism and savvy to the design table," Van Elslander said

Art Van Furniture has had a busy year. The retailer has initiated two Art Van PureSleep free-standing mattress stores, opened three new stores, added Paul's TV and introduced Art's Backyard.

"Art Van is open for change and open for business," said Kim Yost, Art Van CEO. "Scott Shuptrine Interiors is one more example of how we're sustaining and growing our market share in this brave new world."

The first two design centers in Warren and Grand Rapids will open Sept. 28.