Slumberland Furniture Extends with Vertis

August 10, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on August 11, 2010

Slumberland Furniture has extended its partnership with Vertis Communications to provide all advertising insert production, color engineering, and shipping needs.

The move retains Baltimore-based Vertis for an additional four years past its existing three-year contract with the furniture retailer.

"Vertis' established track record in producing impactful results through ads, such as customized gatefold inserts, and true collaboration in preserving image quality and color excellence has consistently met and exceeded our needs," said Kenny Larson, president of Slumberland Furniture, Little Canada, Minn. "Slumberland's brand equity demands that the aesthetics of every product shot be consistent with the Slumberland name. Vertis' expert color management team has continued to improve the print quality of our ad inserts while delivering projects on-time, every time."

Slumberland has 120 stores in 11 states, with major vendors including La-Z-Boy upholstery, Natuzzi leather, and Sealy and Simmons mattresses. Vertis has delivered cost-effective results for Slumberland, including the production and delivery of 160 million advertising inserts each year, since 2007, which was a key driver for the extension of the partnership.

In addition to color accuracy and print quality, the Vertis internal Logistics network, which provides transportation and warehousing services to more than 750 retailers and newspapers nationwide, plays a key role in the success of the Slumberland advertising inserts program. With the resources and relationships to handle the client's most complex, time-sensitive shipments, including 21 around-the-clock distribution centers that are strategically located near major markets, Vertis Logistics ensures that Slumberland's shipments make it to their destinations on-time with maximum efficiency.

"The extension of our relationship with Slumberland validates that Vertis has delivered on its commitment to develop the highest quality communication programs with on-time execution, supported by our nationwide logistics expertise," said Kathy Calta, chief marketing officer for Vertis Communications. "We're incredibly proud of our partnership and look forward to providing Slumberland with the same impeccable service and measurable, cost-effective results over the next four years."