Fine Furniture Moves to IHFC

August 9, 2010  by in UnCategorized   

By Home Furnishings Business in Markets on August 10, 2010

Fine Furniture Design, High Point, will move its High Point showroom to the International Home Furnishings Center for the upcoming October Market.

Formerly at Union Square, Fine Furniture Design, the marketing arm of Shanghai manufacturer Fine Furniture, will showcase its growing case goods and upholstery lines in IHFC-W800.

The move is part of the company's long-term strategy, said Fine Furniture President and CEO Ted Philpott.

"We want to make sure the Fine Furniture story reaches the widest possible audience, and being in the IHFC gives us that advantage," he said.

The company's founder, the late Asia furniture manufacturing pioneer Larry Moh, began Fine Furniture Design & Marketing in 2000 after selling his interests in Universal Flooring and Universal Furniture, companies he founded.

Earlier this year, the company name changed to Fine Furniture Design. The company's leadership felt it was time to relocate into the IHFC to be more convenient for existing customers as well as more accessible to shoppers in search of a change to better values and service from a single factory.

"This fall we will be launching several case goods collections, to help retailers offer high value at appealing retail price points," Philpott said. "In addition to the new case goods, the company will continue to expand both their Dining a la Carte casual dining program and their Protege decorative seating upholstery line. With this diversified presentation, the IHFC found the space and the environment to make the most impact."