Erika Sparrow New VP at Imagine Advertising

August 9, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on August 10, 2010

Erika Sparrow has joined Imagine Advertising & Publishing, a creative, print, and Web design firm specializing in furniture and bedding, as vice president of sales.

A graduate of Washington State University, Sparrow has almost 10 years of creative services work in the furniture industry. She began her career with Banner Retail (now Banner Marketing), where she was vice president of sales and business development. Most recently, Sparrow was vice president of sales for Knorr Marketing, overseeing the Home Furnishings Division.

Sparrow's main focus has been working with furniture manufacturers and retail business owners across the country to create advertising programs and campaigns utilizing circulars, direct mail, television, the Internet and various social media. Her responsibilities at Imagine will be to further develop Imagine's manufacturer and retailer base, with an additional focus of expanding the use among retailers of ImagineRetailer.com, Imagine's new joint venture with The Lively Merchant and Studio 98, offering furniture dealers affordable Web sites that are actively managed on a weekly basis.
 
"Erika will undoubtedly add a new dimension to our company," said Imagine Founder and President Flora Stopher. "When it became clear that her services were available, it seemed like a perfect fit, and we are very excited to have her here as part of the Imagine team."