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Magniflex Responds to Suit Filed by Bellagio
August 8,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on August 9, 2010
Magniflex USA President Marco Magni announced that a trademark infringement lawsuit filed against it by the Bellagio hotel casino in Las Vegas was being reviewed by the company's attorneys, yet he believed that the lawsuit was largely without merit.
"We named our aromatherapy mattress the 'Bellagio Lavender' after the city in the Lake Como region of northern Italy," Magni said. "We are proud of our Italian heritage, and as a result, many of our mattresses are branded to pay homage to major cities and cultural centers in our country. This branding strategy is not unlike the marketing approaches taken by hundreds of global products, services, and real estate properties that carry the name of famous international cities."
Magniflex emphasized that its brand is synonymous with fine "made in Italy" craftsmanship and that, as a result, many of its products' names celebrate this identity and quality. The company believes that its Bellagio Lavender mattress--which has wholly unique features such as the infusion of pure lavender--can in no way be confused with a dramatically different product that happens to be named after a hotel-casino in Las Vegas.
The Bellagio Lavender mattress was initially launched in Italy and European Union in 2009 before it was introduced in the United States this year.
Magni added that, when naming the Bellagio Lavender mattress, Magniflex was unaware of the hotel's line of home products or the pending trademark of the Bellagio as a brand name.
"Upon review of these trademark-related matters, Magniflex will assess the validity of the trademark infringement claim and, subsequently, we will address all relevant legal and branding issues as they pertain to our product marketing initiatives in the United States and worldwide," he said.
Magniflex is Italys largest mattress manufacturer, producing a broad line of bedding products that the company ships to more than 70 countries around the world.