Bush, Kathy Ireland Partner for Collection

August 8, 2010  by in UnCategorized   

By Home Furnishings Business in Home Office on August 9, 2010 Kathy Ireland has extended her brand into ready-to-assemble office and home office furniture with a partnership with Bush Furniture.

Ireland, chief executive officer and chief designer of kathy ireland Worldwide,will work with the company to create office furnishings and home office product.

"We're very excited to have the opportunity to work with Kathy Ireland and her team in an effort to design and build affordable, stylish and responsible furnishing solutions for both office and home," said Jim Sherbert, CEO of Bush Industries. "We believe this partnership represents a significant opportunity to bring to market a smart and relevant portfolio of products for today's business professional and home executive; and we are fortunate to build this on the business and design leadership and strong brand following of Kathy Ireland and kiWW."

The partnership will develop lines of office products, including entertainment, organization, storage and home furnishings. The designs will be marketed as kathy ireland Office by Bush Furniture and kathy ireland Home by Bush Furniture and will be distributed globally and available at retailers across the country, as well as online, beginning as early as Summer 2011.

"This launch of kathy ireland Office by Bush Furniture is a wonderful moment in our journey to serve business owners, families and busy moms," Ireland said. "Bush Furniture is a world class leader in this industry. It's a great honor to partner with this team to make our vision of finding solutions for people in business a reality. kathy ireland Home by Bush Furniture will give our customers new and exciting designs, as well."

Bush and kiWW will begin collaborating immediately to produce designs for the new furniture line, which will focus on a comprehensive assortment of ready-to-assemble pieces appropriate for almost any office and room of the home. The new lines will be developed for the needs of business owners and busy moms with a streamlined shopping experience and convenient delivery options.

Ireland has partnerships throughout the industry, including Vaughan Furniture Co., Therapedic,  Omnia Furniture, and Martin Furniture.