Dick Idol Ramps With Shadow Mountain/Flat Rock

August 3, 2010  by in UnCategorized   

By Home Furnishings Business in Case Goods on August 4, 2010

Montana outdoorsman, artist and furniture licensor Dick Idol is stepping up for lead licensee Shadow Mountain's recent acquisition by Furniture Origins.

Shadow Mountain is restocking inventory on the Dick Idol Montana Reflections collection, a blend of the original Mission Valley and Northwoods collections that were proven winners in the marketplace. In addition, Shadow Mountain and Dick Idol are announcing a new partnership with Flat Rock Furniture to expand the brand offering into higher-end, U.S.-made, rustic hickory products that will be distributed exclusively by Shadow Mountain.

The brand partners are holding a soft opening this week at Las Vegas market in World Market Center-B162, with a major launch to follow at the High Point Market in October.
 
Dick Idol, brand founder and namesake, emphasized, "We believe that the timing is ideal to claim the brand€™s position as the top source for refined rustic styling for the home," Idol said. "There really is no other key player left who is solely focused on this strong niche that continues to grow."

Chad Turney, president and CEO of Shadow Mountain, said: "We are excited to hit the ground again with our feet running. We believe that the renewed commitment from the Dick Idol brand and our new partnership with Flat Rock Furniture are key elements of Shadow Mountain€™s growth strategy. With these partnerships in place, we expect to be an even stronger player in the refined rustic niche as the industry continues to recover."
 
Van McQueen, president of Flat Rock Furniture Inc., said: "Flat Rock has been in the hickory furniture business for over 25 years, and I believe that this partnership is a win-win for everyone involved. I can focus on what I do best: developing, sourcing, and manufacturing distinctive hickory products. Shadow Mountain and Dick Idol can focus on expanding sales, marketing, and distribution. I want to assure all our current and new customers that I remain actively involved in the business, and that they can still expect the same unique products, quality, service, and value that they have always received from Flat Rock."

Idol's brand partners now include Shadow Mountain (import and U.S.-made from Flat Rock Furniture); Urban Craftsmen modern rustic furniture collection from Klaussner; Pacific Coast Lighting, lighting and decorative accessories; Surya, area rugs and coordinating decorative pillows; and StyleCraft for wall decor.