Daily News Archive
Brought to you by Home Furnishings Business
Simmons Bedding Offers Revamped Beautyrest Black, ComforPedic Lines
August 2,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on August 3, 2010
Simmons Bedding Co. rolled its new luxury brand Beautyrest Black collection and the revamped ComforPedic collection on the opening day of
the Las Vegas Market.
Weve spent many months redesigning the new ComforPedic and Beautyrest Black lines to ensure that the products make a definite statementboth to retailers and consumers, said Tim Oakhill, executive vice president of marketing. Our new Beautyrest Black beds feature a distinctive look and feel that is unlike anything on the retail floor today, and our new ComforPedic models are attractively priced and offer comfort benefits that surpass those of the competition. Were confident that the new collections will come out on top when compared with other mattress offerings in their categories.
The new collection is separated into two categoriesBeautyrest Black and Beautyrest Black Beyond. Both offer advanced pocketed coil springs that consist of a triple-wrapped helix of high carbon steel designed to provide increased strength, motion separation and comformability. The company has also reinforced the edge support for the beds.
In addition to the product unveiling, the company is using Q codes, similar to barcodes, that consumers can scan with smart phones. The scan takes the consumer to a Web site offering information about the product attached to the code.
During the market, Simmons has created a scavenger hunt through its showroom for retailers to learn about and use the technology. The plan is to roll out Q codes at the retail level in the fall.
Beautyrest Black mattresses have a suggested retail price of $1,799-$3,499, and Beautyrest Black Beyond models are priced at $3,699-$4,999.
The new ComforPedic line has new comfort and support elements that include a combination of the brands Advanced NxG memory foam and NxG memory foam. The foam technology conforms to the body's contours and eliminates break-in periods or changes that can come from temperature fluctuations.
The company also beefed up the edge support for added stability. Each bed in the collection comes in plush or firm feels, and dual floor samples are available to retailers. The line has a suggested retail price of $1,699-$2,999.