Comfort Solutions, Park Place Strike Licensing Deal

July 26, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on July 27, 2010 As part of its strategy toward continuous improvement of its distribution, infrastructure and performance, Comfort Solutions has formed a license agreement with top 20 mattress producer Park Place Corp. to make and market Comfort Solutions products in eight states.

The agreement brings together one of the industry's best known independent producers and the sixth largest mattress manufacturer, founded in 1898 as King Koil Licensing Co.

Park Place is led by Jimmy Orders, president, whose family started the company in 1931. Dave Roberts, president of Comfort Solutions, said he is excited to welcome Park Place into the Comfort Solutions group.

"Both Comfort Solutions and Park Place share many of the same business philosophies, including an emphasis on product quality and customer service, and a commitment to delivering value to the consumer," Roberts said. "Our parallel performance objectives will greatly benefit both companies."

Park Place operates mattress plants at its Greenville, S.C., headquarters and in Denver, Pa. Under the agreement, Park Place will initially produce Comfort Solutions  products for Tennessee, Mississippi, Alabama, Georgia and South Carolina, as well as for the Florida Panhandle. After Nov. 1, Park Pace will assume responsibility for the states of North Carolina and Maryland.

"The Comfort Solutions team is a group of seasoned mattress professionals," said Orders. "This business is still very much of a people business, and Comfort Solutions has some of the best in the industry. The company's commitment to innovation through a strong research and development effort has resulted in products and brands that are leading edge, exciting and retailing well. Supporting those great products are well-executed programs and materials€”a winning formula."

Roberts said Comfort Solutions is positioning itself for accelerated grown over the next several years.

"As the mattress business continues to reshape itself, we're consistently evaluating what we're doing and how we're doing it at every level," he said. "Our primary objective is to delivery excellence in product and service to every national, regional and local customer."

Roberts said the growth and momentum is the result of doing that effectively and efficiently at the management level and in the field.

"As a new licensee partner and as a respected and experienced producer in its own right, we know Park Pace will contribute significantly to the future of Comfort Solutions and to our mutual benefit," Roberts said.

Comfort Solutions has 10 domestic and 31 international licensees.