MOTIF Modern Honored for Innovation

July 25, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on July 26, 2010 Austin, Texas-based MOTIF Modern Living was the inaugural recipient of the ICON Honors for Innovation sponsored by the Gift and Home Trade Association, AmericasMart Atlanta and Home Furnishings News.

Retail winners in other categories including Anthropologie, Kirkland's and the Museum of Modern Art. The ICON honors celebrate "extraordinary manufacturing, sales and retail achievement."

Some of the innovative approaches to business include the company diverse workforce, which boasts more than 84 percent women and/or minorities; its re-use or recycle program that has its flagship store in San Antonio operating as 100 percent wind powered.

Steven Lora, MOTIF's president, said the company's innovative spirit extends into its marketing, too, with a recently redesigned Web site, multi-lingual tweets and worldwide shipping.

"The way people shop has changed," he said. "It's no longer enough to hang a shingle and hope that people find you. You have to be really creative to get their attention."