Magniflex Opens New U.S. Office

July 25, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on July 26, 2010

Italian mattress manufacturer Magniflex has opened a new sales and customer service center in New York to support U.S. operations.

The center at 154 Grand St. replaces back-office operations formerly located at Magniflex's retail showroom a few blocks away on Grand Street.

"U.S. and Canadian consumers have been responding very well to our unique product offerings, which has lead to an expansion of our operations in North America," said Marco Magni, global sales director for Magniflex. "The new facility enables us to add more staff that can be more responsive to the needs of our dealers and their customers."

Over the past few months, Magniflex expanded its U.S. dealer network in Oregon, Washington and Alaska, and its Canadian network in Ontario and Alberta, representing a dozen more dealer locations in the first quarter of 2010. The brand is adding new retailers, expanding its popular Quick Ship program, and offering deeper discounts on floor models, as part of its continued growth plans for the North American market.

The company has expanded the products available and territories served through its Quick Ship program, which guarantees delivery in five days at one low, flat-fee shipping cost. New and existing Magniflex dealers also receive additional discounts on new floor sample orders on top of existing discounts.