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Natura World Relos in Vegas

By Home Furnishings Business in Bedding on July 23, 2010

Eco-friendly bedding manufacturer Natura World has opened a 478,000-square-foot plant in Wichita Falls, Texas; and a new showroom in World Market Center Las Vegas.

To celebrate, Natura World, Cambridge, Ontario, will host a house warming party in its new A-946 WMC showroom featuring New Zealand wines during Las Vegas Market on Tuesday, August 3, where it will launch the "Sleep Envelope Contest."

Natura's Sleep Envelope Contest, will see two lucky people winging their way to New Zealand in 2011 on Natura's dime. The contest will be open to retail sales associates as well as end consumers and be held throughout North America. The contest will promote Natura's trademarked Sleep Envelope.

"We're very thankful for all the loyal customers who've believed in us and supported us over the years," said Ralph Rossdeutscher, CEO and founder of Natura. "Our grand opening party and launch of our Sleep Envelope Contest is our way of saying thanks."

Natura will show two new lines of mattresses at Las Vegas Market, NaturaLatex and NaturaPedic, along with its NaturaOrganic, NexGel and Baby & Kidz lines, and its top-of-bed program.



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