Info Retail Offers Furniture Market Goers Podcast Recording

July 19, 2010  by in UnCategorized   

By Home Furnishings Business in Internet on July 20, 2010 Info Retail, a retail design agency, will host a free podcast recording service Aug. 2-4 during the upcoming Las Vegas Market.

Available to retailers and exhibitors during the market, the free opportunity is for five-minute interviews, which will then be available to download for free beginning Aug. 17.

Podcasts may be posted to social media communities and a variety of other Web sites, and downloaded to MP3 players, cellphones, smart phones, and other devices. Audiences are increasingly connecting with marketers through these channels.

"Recognizing the importance of marketing through social media, Info Retail is proud to offer this service to marketers attending Las Vegas Market," said Brooks Ballard, director of marketing for Info Retail. €œPodcasts offer marketers the opportunity to take their voices further, to engage in better and longer conversations with their customers and consumers.€

According to research by eMarketer.com, B2B marketers spent the largest portion of their 2009 social media budgets on customer communities and podcasts.

"B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries," said eMarketerʼs Evelyn Jung. "B2B companies tend to have longer and more complicated messages to convey, and these longer-form tactics enable them to position themselves as thought leaders with their customers."

A new Bridge Ratings study shows that more than 38 million people listen to at least five minutes of streaming audio over the Internet each week, MP3 players are now in the hands of more than 280 million consumers, and cellphone/smart phone users spend an average four hours per week listening to audio content with their phones.

€œWeʼre offering this service to help capture and share the excitement of Las Vegas Market,€ Ballard said. €œMarketers are welcome to use the content for new channels and audiences in their marketplace and business community.€

The Info Retail Radio podcast team will be conducting five-minute podcast interviews, Monday through Wednesday (Aug. 2-4) in exhibitor showrooms by appointment, and at the Info Retail showroom in A-939. Appointments can be scheduled here.