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Furniture First Partners with Dovetail Alliance
July 18,
2010 by in UnCategorized 
By Home Furnishings Business in Business Strategy on July 19, 2010
Dovetail Alliance, a consortium of home furnishings industry service providers, has been selected by buying group Furniture First as a preferred provider to the buying organizations more than 178 members with 385 stores.
As a preferred provider, Longmeadow, Mass.-based Dovetail Alliance and its members will offer a comprehensive set of services to Furniture First members and take part in the organizations annual member symposium, which features seminars and exhibits by a select group of vendors.
The Dovetail Alliance is thrilled to have become a partner with Furniture First and the independent retailers who make up its membership, said Ed Borowsk, Dovetail Alliance CEO. Its a wonderful opportunity for the Dovetail Alliance to showcase our organizations ability to provide very valuable services to Furniture Firsts retailers, who stand out as being among the industrys best operators. Were dedicated to innovating solutions for retailers across disciplines ranging from advertising and marketing to sales training, market research and store design.
Dovetail Alliance is a one-stop resource dedicated to improving the performance of home furnishings retail and manufacturing operations in the U.S. and Canadian markets with service providers in advertising, e-commerce, electronic signage, high impact promotions, media buying, musical logos, sales training, store concepts, store design, transportation, human resources, market research, real estate solutions, traffic counting and turnaround management.
Furniture First, Harrisburg, Pa., was founded in 1994 by a small group of independent furniture retailers who joined together to better compete with national furniture chains. Through collective buying power and the sharing of best business practices, Furniture First members have thrived in increasingly competitive markets. Its 178 members represent more than 385 retail locations nationwide and collectively generate more than $1.3 billion in volume.