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Organic Mattress Unveiling New Vegas Showroom
July 6,
2010 by in UnCategorized 
By Home Furnishings Business in Bedding on July 7, 2010
Organic Mattress and accessory manufacturer Organic Mattresses Inc., Yuba City, Calif., is moving to a new showroom in World Market Center for the upcoming Las Vegas Market, August 2-6.
The new space, C-1515 is across from TempurPedic at the base of the elevators and escalators. OMI's goal with the move is to accommodate heavier foot traffic, increase visibility and make the brand more accessible to buyers interested in organic bedding products.
"As our brand grows, the merchandising of our products becomes much more important," said OMI President and CEO Walt Bader. "The new showroom allows us to maximize and better showcase our products to retailers. Our fully integrated organic bedding systems will be presented in visually appealing vignettes, offering our retailers additional merchandising ideas while capitalizing on the new convenient location on 'mattress row.'"
To celebrate its new location, OMI will host a cocktail party at 4 p.m. on Tuesday, August 3.