Mathisen Joins Banner Marketing

July 5, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on July 6, 2010

Laura Mathisen has joined Spokane, Wash.-based integrated marketing and advertising firm Banner Marketing as marketing manager. Additionally, Banner promoted Regina Dinning to director of new business development and is seeking to hire additional sales executive.

"As Banner Marketing moves out of the tough economic times into a growth mode, we are pleased to hire and promote new key staff members," said president and CEO John Dresel. "We are thrilled to welcome Laura Mathisen, whose expertise will be invaluable for the company€™s focus on marketing, and recognize Regina Dinning, who has proven an effective leader worthy of promotion."
 
Mathisen has more than 25 years of sales and marketing experience. She spent 10 years in Japan where she served as a contract marketing consultant on product launches in overseas markets, copy writing and materials development, product development, diversification and positioning. She has spent the past 10 years working for various organizations in Spokane, including Gonzaga University's School of Law.
 
Dinning has been promoted to director of new business development after two years in an outside sales role. Dinning's primary responsibility in her new role is to prospect and cultivate new business opportunities. In the development of strategic marketing programs for new business, Dinning will be supported by the addition of new hire Mathisen.

Earlier this year, Banner Marketing partnered with the Western Home Furnishings Association to enhance marketing services for the trade group's almost 800 home furnishings retail members.