Taylor-Smith Named High Point's VP of Marketing

June 30, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on July 1, 2010

The High Point Market Authority has appointed industry veteran Cheminne Taylor-Smith as its new vice president of marketing, effective Aug. 2. She replaces Kimberley Wray, who left the Market Authority last month for personal and family reasons.

In her new post, Taylor-Smith will provide strategic direction for all domestic and international marketing, and will oversee all public relations and communications programs related to the biannual High Point Market.

"I'm very excited to welcome Cheminne to the High Point Market Authority," said Brian Casey, HPMA president and CEO. "She brings with her a wealth of knowledge of the home furnishings industry and very strong skills in communications, marketing, public relations and business management. I know she'll be able to contribute immediately to the continuing success of the High Point Market."

Taylor-Smith has spent close to 20 years in the home furnishings industry in trade media, public relations, and marketing. She most recently was the public relations director for Elle Decor, a leading brand in the shelter publication category. She also has held posts with Lexington Home Brands, InFurniture magazine, Home Accents Today, and Furniture Today.

"Cheminne has covered this industry from all angles," Casey said. "She has experience in media, manufacturing, retailing, research, and with consumer marketing. Her strong relationships with interior designers, as well as consumer and trade press, are terrific assets for this new role."