Brown Jordan Teams With Designer Hoffman

June 29, 2010  by in UnCategorized   

By Home Furnishings Business in Casual Furniture on June 30, 2010

High-end casual furniture manufacturer Brown Jordan, El Monte, Calif., has engaged German furniture designer Mathias Hoffmann to design inspiring collections targeting the design community and trade professionals.

The new collections interact with emotional effect, function, and color. The essential parts of Hoffmann's composition are sculpture, material, feel, and the architecture of space. Hoffmann has worked with European furniture companies such as Rolf Benz, De Sede, Riva and Tonon.
 
"There is a parallel between Mathias Hoffmann's approach to product design and the design integrity of Brown Jordan," said Bill Brown, chief marketing officer of Brown Jordan International, Brown Jordan's parent company. "For over 30 years Mathias Hoffmann has built a network of world class resources to develop designs that are first of its kind.  Hoffmann's ability to inspire members of these teams to design custom solutions allows him to bring his art to life in a way that is striking."
 
The new collections are scheduled to launch during the fall markets.