Volkswagen Campaign Featured in Hump Day Video

June 29, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on June 30, 2010
A long set of stairs, or a giant, sleek slide? Which would you choose.

Volkswagen gave subway travelers that very option when it created a super-sized, red slide adjacent to stairs and an escalator headed down to the station. The automobile supplier has a viral marketing program in place that includes a number of videos playing on the keywords Fast Lane to promote its Polo GTI.

The series of videos are catching on via YouTube and the company's Facebook page.

For a mid-week smile, check this out. Enjoy!