Nebraska Furniture Mart To Sell Wireless Phones, Services

June 28, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on June 29, 2010

Nebraska Furniture Mart, Omaha, Neb., has teamed with Simplexity to enable the furniture retailer to sell wireless products and services to online customers.

Part of Berkshire Hathaway's furniture retail holdings, Nebraska Furniture Mart now has a private-label online wireless service storefront through Reston, Va.-based Simplexity.

"We want Nebraska Furniture Mart to become a key online resource for our customers' wireless needs," Jay Buchanan, Nebraska Furniture Mart's electronics division director. "Therefore, it was a logical decision to turn to Simplexity to build and manage our online wireless store. Simplexity is second-to-none in offering the most dynamic and comprehensive e-commerce platform for creating fully customizable and privately-labeled storefronts to sell wireless phones and services."

"We are excited that NFM selected Simplexity to deliver our full suite of wireless products and services to its millions of customers who shop online," said Grant Yoder, Simplexity's senior vice president, consumer wireless division. "NFM already has an unbridled reputation in retail, specializing in home merchandise, appliances and electronics. With our cutting-edge technology, they can now include wireless products and services to their repertoire."

Simplexity's fully integrated e-commerce platform features hundreds of wireless products from manufacturers including HTC, LG, BlackBerry, Motorola and Samsung.