Lowell to Light Up Las Vegas Market

June 23, 2010  by in UnCategorized   

By Home Furnishings Business in Accessories on June 24, 2010

As part of its effort to showcase innovative concepts enhance the profiles of specialty product segment, World Market Center enlisted celebrity designer Christopher Lowell to create an integrated merchandising display for lighting and home accessory retailers for the August Las Vegas Market.

"Illuminated: A Lighting & Accessories Showcase for Success" will be open daily during Market, August 2-6, in Building C-1096.

The installation will provide lighting retailers enlightening new ideas and teach them how to broaden their offerings to consumers while not only enhancing their lighting business but also creating a new home decor business. Attendees will learn how cross-merchandised products can enhance their retail environment, ultimately leading to stronger sales.

A cocktail reception will celebrate the debut of this visual installation on Monday, Aug. 2 at 5 p.m.

"Lighting has become the latest must-have home accessory, and retailers have an opportunity to play up the consumer trend through low-footprint displays of pre-coordinated merchandise that convey that message on impact," Lowell said. "We want to show retailers that they can not only make money retailing these visual aids, but put across to their customers that they can play a more supportive role in their home design process than just supplying the product. This not only elevates consumer confidence, but showcases the retailer as a greater home design authority opening the door to endless line-extension possibilities."

Participating lighting showrooms include:
Adesso
AF Lighting
American de Rosa
Bel Air Lighting
Besa Lighting
Cal Lighting
Crestview Collection
Crystorama
Cyan Design
Dale Tiffany
Elegant Lighting
Elk/Dimond Lighting
GKI/Bethlehem Lighting
Glow Lighting
Hi-Lite Manufacturing
Jesco Lighting
Kalco Lighting
Lamp Works
Lite Source
Lumisource
Mica Lamp Co.
Nora Lighting
Nova
Nuevo
OK Lighting
Pacific Coast Lighting
Paul Sahlin Tiffany
Prima Lighting
Quoizel
Robert Abbey
Stylecraft Home Collection
Sua International
Trend Lighting Group
Uttermost
Vaxcel International