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Relax The Back Names Anatomic Global "Vendor of the Year"

By Home Furnishings Business in Bedding on June 23, 2010 Specialty back care retailer Relax The Back, La Palma, Calif., has named mattress manufacturer Anatomic Global "Vendor of the Year."

The award recognized Anatomic Global, Corona, Calif., for its outstanding performance supporting sales of the environmentally-friendly memory foam mattresses that the two companies worked in partnership to develop, the PureFit and PureRelax Mattresses by Relax The Back.

Presented at Relax The Back's annual sales convention recently held in Houston, it was one of the few the franchise company has given to a vendor within its first year of service.

"At Relax The Back, we are fortunate to work with many vendors that each year are deserving of this award," said Relax The Back Vice President of Merchandising J.D. Nespoli. "For 2009, our franchise network voted to recognize Anatomic Global for their outstanding efforts in support of the RTB program, and we couldn't be more excited by this well-deserved recognition."

Franchise owners representing a total of 110 Relax The Back stores casted their votes for Vendor of the Year, measuring vendor performance across a range of areas including customer service, sales training and product availability, and identified other strengths such as success with dealer incentives, improving retailers' margins and protecting distribution channels.

Anatomic Global President Jeff Scorziell accepted the award on behalf of his company.

"While it is a great honor to be voted as 'the dealer's choice' by Relax The Back, we know it wouldn't have been possible without the help and support received from its corporate management, store owners and employees," Scorziell said. "They are an outstanding group of retailers who provide exceptional service and value to their customers. We're proud to be a part of their corporate family and look forward to continuing our relationship for many years to come."

This is the second such award the manufacturer has won in the past 30 days. Recently, one of the largest online retailers, Overstock.com, presented Anatomic Global with the 'Vendor of the Year' award for the second year in a row, lauding its manufacturing leadership, delivery satisfaction, customer service and quality standards.


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