Daily News Archive
Brought to you by Home Furnishings Business
If Argentina Wins, Pepsi Goes Skins
June 21,
2010 by in UnCategorized 
By Home Furnishings Business in Advertising on June 22, 2010
Talk about appealing to a target market. According to an article last week from Advertising Age, Pepsi Cola will emulate Argentine soccer coach Diego Maradona's pledge to run naked in Buenos Aires if Argentina wins the World Cup, now underway in South Africa.
Should Argentina win, Pepsi said the company will sell its soft drinks in Argentina with no label for a week.
"If the coach goes naked, we will, too," the company announced. "Pepsi promises."