NY Gift Show to Feature MAD Pop-Up Store

June 21, 2010  by in UnCategorized   

By Home Furnishings Business in Business Strategy on June 22, 2010

One of New York City's premier museum retailers, the Store at MAD (Museum of Arts and Design), will install a retail "pop-up" location at the summer 2010 edition of the New York International Gift Fair, August 14-19 at New York City's Jacob K. Javits Convention Center.

The MAD pop-up store will feature a range of products which celebrate the artist, material use and design. Product categories range from jewelry, glass, ceramics, wood, home design and fashion accessories, to a highly-curated selection of children's products and books.

"This exciting new feature at NYIGF will give participants direct access to MAD's exclusive products, as well as one more avenue to showcase--and celebrate--quality artisanal craft at NYIGF," said Dorothy Belshaw, NYIGF director and GLM senior vice president.

"Because of the Museum of Arts and Design's mission to explore how craft, art and design intersect, The Store at MAD is in a unique position to present product that crosses over into many diverse categories," said Franci Sagar, MAD vice president and director of retail and brand development. "Our product selection appeals to a sophisticated customer who appreciates workmanship and design. NYIGF buyers fit this profile, making the Fair an ideal platform for MAD to have a pop up store."

For nearly half a century, the Museum of Arts and Design, formerly the American Craft Museum, has served as the country's premier institution dedicated to the collection and exhibition of contemporary objects created in media such as clay, glass, wood, metal, and fiber. The Store at MAD has become a premier shopping destination, with a cohesive presentation of well-designed craft and design objects.