Sev Ritchie COO at Kaleidoscope

June 9, 2010  by in UnCategorized   

By Home Furnishings Business in Executive Changes on June 10, 2010

Sev Ritchie has joined The Kaleidoscope Partnership, a social media agency for the home furnishings and related industries, as business partner and chief operating officer.

Ritchie, formerly executive vice president of furniture, accessories, appliance and electronics retail Web site provider ayr1.com, will be responsible for new business development, client relations and operations.

"I am excited Sev has accepted my offer to become my business partner," said Leslie Carothers, founder and CEO of The Kaleidoscope Partnership, Minneapolis. "He is the acknowledged furniture industry expert in Internet marketing, search engine optimization, e-commerce and e-mail marketing. With Sev on board, our company is now poised to offer our current and future social media clients an array of services and new insights that can drive their profits in powerful new ways."

Prior to ayr1, Ritchie was president of FurnitureFan.com--a leading online directory of furniture Web sites with, at one time, more 10 million unique visitors a month--from 2002 through 2007.

"From my earliest days with autobytel.com, through my presidency of FurnitureFan.com all the way through my recent tenure with ayr1.com, I have always known one thing: using leverage well is the key to profits," Ritchie said. "My decision to become Leslie's business partner and COO will give our clients a unique value proposition as we can now help them leverage their websites, their e-commerce capabilities and their e-mail marketing across social media marketing channels--where real consumers are engaging in two way conversations-in order to create maximum profit opportunities for them that are sustainable over time."

Carothers established The Kaleidoscope Partnership--a social media agency for the furniture and related industries--in July 2002. Prior to that, she was involved in furniture retailing in various capacities for 20 years.