Brown Jordan, DWR Continue Product Partnership

June 8, 2010  by in UnCategorized   

By Home Furnishings Business in Casual Furniture on June 9, 2010

Upscale leisure furniture manufacturer Brown Jordan, El Monte, Calif., has announced its continued product partnership with San Francisco-based modern furniture and accessory retailer Design Within Reach.

Following the success of DWR's first collaboration in 2009 with the iconic Sunshade, the retailer has entered another agreement with Brown Jordan to become the exclusive distributor of two additional mid-century furniture collections: Terrace, a re-introduction of the Van Keppel-Green for Brown Jordan original design, and Walter Lamb.

"DWR shares Brown Jordan's passion for innovative design," said Brown Jordan Vice President of Sales and Brand Opportunity Stephen F. Elton. "Expanding our relationship with them is a natural fit--the collections are striking and compelling--and with their multi-channel distribution we are confident this global opportunity will bring a new level of outdoor experience and visual excitement to consumers who seek modern and classic leisure furnishings. We look forward to growing this market and further supporting Design Within Reach by providing them with an unparalleled custom product offering."